Viral Marketing on the streets of New York

It seems Rockstar have taken viral marketing to a new level with a multi-story building sized advertisement of a wanted poster showing one of the “bad guys” in the new GTA game. Along with this there are also normal sized posters being used around New York asking people to find this man, which happened to be spray painted on a doorway right on North 5th and Bedford Ave. Who knows if this is Rockstar’s or a talented spray painter who saw the poster and thought it would be a cool thing to do, but it sure is a nice bit of advertising, even if it is only in NYC.